Marketing Manager Position
The Juice is a cutting-edge education technology startup dedicated to transforming the learning experience for middle and high school students. Our mission is to empower students to improve their reading, communication, information and media literacy skills while fostering a deeper and broader awareness of world events. Through innovative technology and engaging content, we strive to make learning not only educational but also fun, exciting, and meaningful.
We have a loyal following, a top-notch team, and an amazing product. We already have tens of thousands of happy users. We have built an amazing sales squad that is in need of marketing support. We need people who understand the secondary education sector and how to market to its constituents.
You will need to be comfortable working in a fast-paced, collaborative, and fully-remote startup environment with independence, responsibility, and agility. You must be willing to roll up your sleeves and get your hands dirty, to help wherever help is needed. This is a role for someone eager to make a difference, get in on the ground floor, and reap the benefits of a growing new company. If you are smart, hard-working, and a team player, you can be incredibly successful in this role.
We are seeking a dynamic and results-driven marketing manager to join our growing team. The ideal candidate is passionate about education, possesses strong marketing skills, and has a deep understanding of the secondary school demographic. As The Juice’s marketing manager, you will play a crucial role in developing and executing strategic marketing initiatives to promote our edtech solutions.
Develop and Implement Marketing Strategy:
Create comprehensive marketing plans aligned with company goals and objectives.
Identify key target audiences within the secondary school segment and tailor strategies accordingly.
Build and maintain a strong brand presence for The Juice.
Develop messaging that resonates with the target audience and effectively communicates the value proposition.
Collaborate with content creators to develop engaging educational content and leverage various channels, including blogs, social media, and newsletters, to distribute educational content and promote brand awareness.
Manage the development and publication of content on our public-facing website.
Utilize SEO, SEM, and other digital marketing strategies to increase online visibility.
Coordinate digital and print advertising programs to reach the target audience effectively.
Create and manage landing pages tied into digital ad campaigns.
Monitor campaigns and adjust based on performance.
Event Planning and Partnerships:
Plan and execute events targeting school administrators, educators, and curriculum directors.
Identify and cultivate partnerships with schools, educational organizations, and influencers to expand reach.
Coordinate and manage trade show participation, including lead acquisition and speaking engagements (attendance often required).
Develop and manage teacher pilot programs to gather feedback and insights.
Establish and oversee an Educator Advisory Panel to gather input on product development and marketing strategies.
Oversee the creation of case studies and customer testimonials to showcase the impact of our solutions.
Develop user guides and customer communications to support product usage.
Conduct customer research to understand needs and preferences.
Draft, release, and manage reaction to PR statements to announce key milestones, partnerships, and product launches.
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in marketing, preferably in the education or edtech industries.
- Strong understanding of secondary school education and the challenges students face in improving reading skills.
- Excellent written and verbal communication skills.
- Familiarity with digital marketing tools and platforms including GSuite, and graphic design platforms such as Canva.
- Creative thinking and problem-solving skills.
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Flexible spending account
- Health savings account
- Paid time off
Salary: $60,000.00 – $80,000.00 per year
If you are passionate about making a positive impact on the world and have the skills to drive successful marketing campaigns, we invite you to join our team at The Juice. Apply now and be part of a mission-driven company dedicated to shaping the future of middle and high school education.
This job description is intended to be a general representation of the responsibilities and requirements of the job. The description is not all-inclusive, and responsibilities and requirements are subject to change.
EQUAL EMPLOYMENT OPPORTUNITY
It is our policy to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.